Rationing limited quantities of a good, thereby restricting demand.

American business jargon. 2014.

Look at other dictionaries:

  • marketing plan — / mɑ:kɪtɪŋ plæn/ noun a plan, usually annual, for a company’s marketing activities, specifying expenditure and expected revenue and profits ● Has this year’s marketing plan been drawn up yet? ● The marketing plan is flexible enough to allow for… …   Marketing dictionary in english

  • marketing strategy — / mɑ:kɪtɪŋ ˌstrætədʒi/ noun a strategy or plan for marketing activities ● What marketing strategy should be adopted to reach these long term objectives? ● The marketing strategy was one of expansion through diversification and market development …   Marketing dictionary in english

  • Marketing-Konzept — Das Marketing Konzept ist das Ergebnis einer detaillierten, unternehmerischen Planung zur Umsetzung von markt und kundenorientierten Marketing Programmen …   Marketing Lexikon

  • marketing manager — / mɑ:kɪtɪŋ ˌmænɪdʒə/ noun a person in charge of a marketing department ● The marketing manager has decided to start a new advertising campaign …   Marketing dictionary in english

  • marketing mix — / mɑ:kɪtɪŋ mɪks/ noun the combination of all the elements that make up marketing such as price, distribution and advertising ● Personal selling is a vital part of the company’s marketing mix. Compare the four P’s …   Marketing dictionary in english

  • marketing services — / mɑ:kɪtɪŋ ˌsɜ:vɪsɪz/ plural noun marketing functions other than selling, e.g. market research and advertising ● Our sales drive is supported by well developed and effective marketing services …   Marketing dictionary in english

  • marketing — / mɑ:kɪtɪŋ/ noun the process of identifying needs and satisfying these needs with suitable goods or services, through product design, distribution and promotion, either as a business or as a non profit making organisation ▪▪▪ ‘…reporting to the… …   Marketing dictionary in english

  • marketing audit — / mɑ:kɪtɪŋ ˌɔ:dɪt/ noun an examination of the effectiveness of a company’s marketing plans …   Marketing dictionary in english

  • marketing budget — / mɑ:kɪtɪŋ ˌbʌdʒɪt/ noun money set aside by an organisation for its marketing activities …   Marketing dictionary in english

  • marketing channels — / mɑ:kɪtɪŋ ˌtʃren(ə)lz/ plural noun the means of communicating a message involved in the process of marketing …   Marketing dictionary in english

  • marketing communications — /ˌmɑ:kɪtɪŋ kəmju:nɪ keɪʃ(ə)nz/ plural noun all methods of communicating used in marketing, e.g. television, radio and sales literature …   Marketing dictionary in english

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